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Entertainment Travel Channel RTL Living Fine Living Network GINX bih Face. On August 28, , Time-Life announced that Cinemax would transition to a hour, seven-day-a-week programming schedule at the start of The Movie Channel was the only national premium service at the time to offer a hour-a-day schedule, doing so on December 1, , following its transition from a timeshare service on Nickelodeon 's transponder to operating on a standalone transponder as an independent service.
On October 18, , Tulsa 23 Limited Partnership—then the locally based owners of Tulsa, Oklahoma independent station KOKI-TV now a Fox affiliate —filed a federal trademark infringement lawsuit against Home Box Office, Inc.
On November 22, , U. District Court Judge James O. Ellison ruled in favor of Tulsa 23, issuing a preliminary injunction ordering Cinemax to discontinue the campaign slogan on grounds that it infringed on the KOKI campaign.
Court of Appeals for the Tenth Circuit , which on December 5, upheld Ellison's order enjoining Cinemax from continuing to use the slogan.
As additional movie-oriented channels launched on cable television, Cinemax began to change its programming philosophy in order to maintain its subscriber base.
Eastern Time, a policy that network largely continues to adhere to as of [update] ; Cinemax then decided it could compete by airing more adult-oriented movies that contained nudity and depictions of sexual intercourse , launching the weekly "Friday After Dark" late-night block in which also featured the short-lived adult drama Scandals , and a series of anthology specials under the Eros America and Eros International banners.
During the network's first decade on the air, Cinemax had also aired some original music programming: during the mid-to-late s, upon the meteoric rise in popularity of MTV , Cinemax began airing music videos in the form of an interstitial that ran during extended breaks between films called MaxTrax ; it also ran music specials under the banner Cinemax Sessions  as well as the music interview and performance series Album Flash during that same time period.
The mid- and lates also saw the addition of a limited amount of series programming onto Cinemax's schedule including the sketch comedy series Second City Television whose U.
Comedy specials were also occasionally broadcast on the channel during the late s, under the Cinemax Comedy Experiment banner, featuring free-form sketch and improvisational styles from various rising and established stand-up comics such as Howie Mandel , Chris Elliott and Eric Bogosian.
Although its programming had diversified, Cinemax had foremost remained a movie channel. In February , the network premiere broadcast of the action-comedy Lethal Weapon became the highest rated telecast in Cinemax's history at that time, averaging a On March 4, , Warner Communications announced its intent to merge with HBO parent Time Inc.
Following two failed attempts by Paramount Communications to legally block the merger, as Paramount was seeking to acquire Time in a hostile takeover bid , the merger was completed on January 10, , resulting in the consolidated entity creating Time Warner now known as WarnerMedia , which as of [update] , remains the parent company of Cinemax and HBO.
By , Cinemax limited its programming lineup mainly to movies. However starting in , Cinemax re-entered into television series development with the addition of adult-oriented scripted series similar in content to the softcore pornographic films featured on the channel in late night such as the network's first original adult series Erotic Confessions , and later series entries such as Hot Line , Passion Cove , Lingerie and Co-Ed Confidential , marking a return to adult series for the channel.
The particular film genre that played on the specific day and time varied by country. Eastern Time branded as "Max Prime at 10". On March 1, , Cinemax, HBO and rivals Showtime and The Movie Channel implemented a cooperative content advisory system to provide to parents specific information about pay-cable programming content that may be unsuitable for their children; the development of the system—inspired by the advisory ratings featured in program guides distributed by the major premium cable services—was in response to concerns from parents and advocacy groups about violent content on television, allowing HBO and other services to assign individual ratings corresponding to the objectionable content depicted in specific programs and categorized based on violence, profanity, sexuality or miscellaneous mature material at their discretion.
Upon the launch of the two multiplex channels in , Cinemax offered "sneak preview" blocks of programs that could be seen on ActionMax and ThrillerMax in primetime, respectively on Saturdays and Sundays.
By the mids, classic films released from the s to the s — which had been a mainstay of the Cinemax schedule from its launch and continued to air on the main channel in the morning hours during the s and early s — were relegated to some of its multiplex channels, and became prominent on its multiplex service, 5StarMax.
Today, a large majority of mainstream films featured on the main channel are releases from the s to the present, with some films from the s and s included on the schedule.
In , Cinemax began to shift its focus from solely airing second-run feature films that were previously broadcast on sister channel HBO before their Cinemax debut, to premiering select blockbuster and lesser-known theatrical films before their initial broadcast on HBO.
On November 20, , the U. District Court Judge Richard J. The U. In January , WarnerMedia executives acknowledged that in light of the company's pending launch of the HBO Max streaming service with its own original programming lineup, Cinemax would no longer be commissioning original programming.
However, executives with the company stated that Cinemax would remain available for the foreseeable future as a movie-focused service through its existing distributors, and that Cinemax's original programming despite being carried by international HBO networks and streaming services outside the United States would not be included initially in HBO Max.
In an effort to reduce subscriber churn by offering extra programming choices to subscribers, on May 8, , Home Box Office Inc. Cinemax 2, HBO2 and HBO3 now HBO Signature each offered distinct schedules of programs culled from HBO and Cinemax's movie and original programming libraries separate from offerings shown concurrently on their respective parent primary channels.
At the time the multiplex test was announced, HBO's then-executive vice president of marketing, John K. Billock, cited internal research that indicated HBO and Cinemax subscribers were prone to cancelling their subscriptions because they either believed that neither tended to have "anything on worth watching" or, when presented with a full monthly schedule, felt that programs they wanted to watch did not air at preferable times.
In February , in anticipation of the adoption of MPEG-2 digital compression codecs that would allow cable providers to offer digital cable service, Home Box Office, Inc.
Cinemax 3's launch coincided with the launch of Mountain Time Zone feeds of HBO, HBO2, Cinemax and Cinemax 2, which were the first subfeeds ever offered by a subscription television service to specifically serve that time zone.
Home Box Office, Inc. The HBO tier was accordingly marketed as "MultiChannel HBO" and then "HBO The Works" at the respective times. A fourth channel, ThrillerMax, also launched, focusing on mystery, suspense and horror films.
Four additional themed channels were launched on May 17, OuterMax which carried films dealing with the science fiction , horror and fantasy genres , WMax a channel featuring films that appeal toward a female audience , Max featuring films aimed at to year-olds and 5StarMax focusing on critically acclaimed and classic feature films.
MovieMax started out as a family-oriented channel which did not broadcast R-rated films, and focuses on recent and classic hit movies.
Depending on the service provider, Cinemax provides up to eight hour multiplex channels  —all of which are simulcast in both standard definition and high definition , and available as time zone -based regional feeds—as well as a subscription video-on-demand service Cinemax on Demand.
Cinemax transmits feeds of its primary and multiplex channels on both Eastern and Pacific Time Zone schedules. The respective coastal feeds of each channel are usually packaged together, resulting in the difference in local airtimes for a particular movie or program between two geographic locations being three hours at most; the opposite-region feed i.
Most cable, satellite and IPTV providers as well as its Apple TV, Amazon Prime Video and Roku OTT channels only offer the East and West Coast feeds of the main Cinemax channel; some conventional television providers may include coastal feeds of MoreMax in certain areas, while wider availability of coastal feeds for the other five multiplex channels is limited to subscribers of DirecTV, YouTube TV and the Hulu live TV service.
Cinemax HD is a high definition simulcast feed of Cinemax that broadcasts in the i resolution format. Cinemax maintains high definition simulcast feeds of its main channel and all seven multiplex channels.
From the rollout of HD simulcasts for the Cinemax multiplex feeds until the mids, the majority of pay television providers that carried Cinemax HD generally offered only the main channel in high definition, with HD carriage of the multiplex channels varying by market.
The flagship network began transmitting its programming exclusively in high definition on September 1, Cinemax On Demand is Cinemax's companion subscription video-on-demand SVOD service that is available at no additional cost to subscribers of the linear television service, who regularly pay a premium fee to pay television providers to receive access to the channel.
The service's rotating program selection incorporates newer film titles and episodes that are added to the platform following their debut on the linear feed usually added each Friday, alongside existing program titles held over from the previous one to two weeks , as well as library content including complete seasons of the network's past and present original programs.
Max Go alternately known as Cinemax Go is a deprecated TV Everywhere streaming service for broadband subscribers of the linear Cinemax television service.
It is accessible through play. Content available on Max Go included theatrically released films sourced from the network's pay television contractual windows for recent studio releases and from library content agreements with film distributors and Cinemax original programming including scripted action series and, until , softcore pornographic programs.
HBO and Cinemax are the only American premium television services not to include live network feeds in their proprietary streaming VOD platforms.
On September 13, , Cinemax launched Max Go, a website which features more than hours of content available for streaming in standard or high definition, at no additional charge to Cinemax subscribers.
Content available on the service includes feature films, documentaries, and late night adult programming featured on Cinemax's Max After Dark block.
On average, movies occupy between 20 and 24 hours of the daily schedule on Cinemax and MoreMax, and 24 hours per day on its six thematic multiplex channels.
Until May , the premiere presentations were marketed as "See It Saturday," later renamed "See It Sunday" after the network moved its premiere night to Sundays in January Before settling on Sundays as its anchor premiere night, Cinemax's prime time film premieres varied in scheduling between Friday, Saturday and Wednesday, depending on network preference.
First-run theatrical films debut on average from ten months to one year after the conclusion of their initial theatrical run, and no more than six months after their DVD or digital VOD download release.
As of August , [update] Cinemax and sister channel HBO as well as their associated streaming platforms maintain exclusive licensing agreements to first-run and library film content from the following movie studios and related subsidiaries:.
Films to which HBO maintains traditional telecast and streaming rights will usually also be shown on the Cinemax television and streaming platforms during their licensing agreement period either after a film title completes its HBO window or transfers between services over certain months during the contractual period.
Feature films from the aforementioned studios that maintain joint licensing contracts encompassing both services will typically make their premium television debut on HBO approximately two to three months before their premiere on Cinemax and vice versa.
Cinemax rarely airs G-rated films during the morning hours, instead opting to air films with R, PG or PG ratings during these time slots. The channel also produces documentary films under the banner Cinemax Reel Life.
HBO and Cinemax's agreement with Warner Bros. Summit is currently the only "mini-major" movie studio and the only studio not among the five core majors that maintains an exclusive output deal with HBO.
Upon the network's launch, Cinemax offered theatrical films from Columbia Pictures , under a four-year exclusive deal with HBO signed in June for a package of 20 films released between January and January , in exchange for then-parent company Time, Inc.
In , HBO entered into three exclusive licensing agreements tied to production financing arrangements involving Tri-Star Pictures formed as a co-production venture between Time, Inc.
All three deals were approved under a U. Department of Justice review greenlighting the Tri-Star venture in June of that year.
The Tri-Star deal became non-exclusive in January , although Showtime elected not to acquire titles from HBO's film rights lessees.
This change came after Frank Biondi was fired as HBO Chairman, reportedly for having "overextended the network in pre-buy and exclusive movie deals" as subscribership of pay-cable services declined.
Biondi's replacement, Michael J. Fuchs, structured some of the subsequent deals as non-exclusive to allow HBO to divert more funding toward co-producing made-for-cable movies, other original programming and theatrical joint ventures via Tri-Star and Silver Screen Partners.
This solidified an existing alliance with Paramount dating to , for the non-exclusive rights to the studio's films. Prior to the launch of HBO Now, HBO required its studio output partners to suspend digital sales of their movies during their exclusive contractual window with the network; the Netflix deal was not subject to any distribution restrictions, allowing DreamWorks Animation to continue the re-sale of its films through digital download via third-party providers.
Other film studios which formerly maintained first-run pay-cable contracts with Cinemax have included Walt Disney Productions non-exclusive, — ,   The Samuel Goldwyn Company non-exclusive, — ,  ITC Entertainment non-exclusive, — , New World Pictures non-exclusive, — , PolyGram Filmed Entertainment non-exclusive, — , Hemdale Film Corporation non-exclusive, —; exclusive, —  De Laurentiis Entertainment Group non-exclusive, —  Lorimar Motion Pictures non-exclusive, — ,  Hemdale Film Corporation non-exclusive, — , Troma Entertainment exclusive, — , Savoy Pictures exclusive, — On August 12, , Cinemax began airing original series other than the licensed Max After Dark programming, with the addition of prime time action-oriented series targeted at men between 18 and 49 years of age.
On that date, Cinemax debuted its first mainstream original program, the U. The series originally debuted in on Sky One in the United Kingdom, which Home Box Office, Inc.
Max After Dark was a late-night block that featured licensed softcore pornographic films and original series. Cinemax did not have set start or end times for the block, as they varied depending on the mainstream feature films — and original series on certain nights — that aired prior to and following it, and also depended on the number of programs and programs in particular that were scheduled to air within the block.
Programs that aired under the Max After Dark banner carried either a TV-MA or R rating usually the former , primarily for strong sexual content and nudity.
The block had often been the subject of both scrutiny in the media and a source of humor in popular culture , with references to Cinemax's late night programming being featured in various films and television shows.
Because of the block's presence, Cinemax was most commonly given the jocular nickname, "Skinemax".
The late night adult series that aired first-run episodes were Lingerie , Life on Top , Femme Fatales , Zane's The Jump Off , Working Girls in Bed and Topless Prophet which debuted on May 30, as the network's first reality series and followed the world of exotic dancing in Detroit , Michigan.
The block originally debuted on May 4, , as a weekly block called "Cinemax Friday After Dark"; these adult programs eventually expanded to seven-night-a-week airings by the late s.
Eastern Time at the earliest than the main Cinemax channel would allow; ActionMax, ThrillerMax and OuterMax also featured adult films on their late night schedules, even though the softcore adult films and series did not necessarily fit the respective formats of these multiplex services.
Conversely, MovieMax which is aimed at families and 5StarMax which carries a format of largely critically acclaimed, mainstream feature films generally do not run any adult programs because of their respective programming formats.
Some of the adult films featured on the Max After Dark block also aired late nights on sister channel HBO Zone, which was the only HBO multiplex channel to feature pornographic film content.
Cinemax was able to carry softcore pornographic programs as well as other forms of adult content within the channel's mainstream programming in part since the FCC's content regulations applied only to channels that broadcast on the publicly owned spectrum and not those only available on restricted-access cable networks, which had consequently taken considerably more leeway in their programming.
However, by , Cinemax had begun to scale back this content, with network executives wanting the service to focus more on its original programming as a point of differentiation.
Variety noted the ubiquity of internet porn , and that by modern standards, the softcore content was "tame by comparison to some of what can be seen in originals on HBO and other pay TV channels.
From Wikipedia, the free encyclopedia. This article is about the American premium channel. For the India cinema chain, see CineMAX. American movie-centric pay television network.
John K. Billock President, HBO U. Available feeds. Over-the-top TV requires subscription or trial to access content.
Third logo, used from to ; used as a secondary logo from to A variant sans the circle , was used secondarily from to For the s video game system, see Action Max.
For the UK channel formerly known as ActionMax, see Movies4Men 2. For the Canadian premium movie service formerly known as MovieMax!
It is not to be confused with 5Star. Main article: List of programs broadcast by Cinemax. NBCUniversal News Group.
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